Getting groceries at Stop & Shop has been a way of life in the northeast for over one hundred years. So introducing something new like the ability to order online for delivery or pickup was big news. Rather than overwhelm shoppers with options, we chose to create a unified campaign that focuses on the one thing each of these services has in common:

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Food.

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Combining bold food design, relatable copy and plenty of white space, we brought a world of food to life across YouTube pre-roll, rich media, paid social and digital radio. Not only did this allow us to show shoppers that Stop & Shop delivery and pickup can simplify their routines, but that getting groceries “On Your Terms” is something everyone can get used to.